Danila ErmolenkoFounding designer in Lisbon

Watch.fun

Live drops for luxury watches. Collectors buy tickets for a fair, verifiable chance to win.

Year
2025
Client
Watch.fun
Role
Product design, mobile and desktop
Focus
Mobile, Web app, Web3

Visit watch.fun

Two phones: the Watch.fun win screen with confetti, and a live drop on the home screen
Flows
~14
Platforms
2
Drop states
4

The challenge

Paying for a chance to win a watch is a hard sell. The product had to feel premium and fair, not like a cheap raffle, and explain the odds in one sentence.

Watch.fun collector profile with stats and activity on a laptop
Collector profile on desktop.

What I did

I designed the mobile and desktop product: invite-only onboarding, the home screen, live drops with chat, the entry flow, gifting and the win moment.

I also helped name things. Raffles became drops, and the community became the Circle.

  • Invite-only onboarding.

  • Ticket packages and gifts.

Three phones with Watch.fun drop cards and the entry selector
Drops and the entry selector, which shows your odds.

Next project

Videoly2021 – 2023